Help us create the perfect credit card to offer customers at our consumer electronics retailer. Specifically, answer the following in detail:

  1. What features, services, benefits, or rewards should we include in our store credit card program? For each one you list, explain how it will drive loyalty to us as a retailer.
  2. What credit cards or loyalty programs have you seen that have persuasive and interesting non-financial benefits, rewards, and features? What are those benefits, and why are they effective?
  3. What features, services, or partnerships could make this store credit card valuable to you for purchases made outside of our stores, website, and app OR anywhere credit cards are accepted? Think not only about the what we could offer as a retailer, but also what we can do outside of our stores, website, and app to create a great cardholder experience.

NOTE: If you attach your submission as a PDF, PPT, Word Doc, or other file type, you must still paste your answer text into the body of the submission window. Failure to do so will result in a lower score.

Answers must be submitted in English.

Submissions will be graded on the following criteria:

  • Meets Deliverables
  • Creativity
  • Clarity

To learn more about the competition and how to apply, click here