Community Business And Solving The Impossible In The Internet Age Lessons And Reflections From Silicon Valley

Join Dean Judy Olian for a conversation with Susan Wojcicki, Senior Vice
President, Advertising at Google, and one of UCLA Anderson’s 100
Inspirational Alumni.
Susan Wojcicki is responsible for the design and innovation of all of
Google’s advertising and measurement platform products, including
AdWords, AdSense, DoubleClick, and Google Analytics.
She has managed AdSense product management since its inception in 2002,
and has led all advertising programs on Google.com and its advertising
network since 2006. Susan joined Google in 1999 as the company’s first
marketing manager and worked on the initial viral marketing programs as
well as the first Google doodles (special renditions of Google’s logo
honoring birthdays, holidays, milestones, etc.). She also led the
initial development of several key successful consumer products
including Google Images, Google Books, and Google Video.
Before joining Google, Susan worked at Intel and was a management
consultant at Bain & Company and R.B. Webber & Company. She graduated
with honors from Harvard University, holds a Master’s in Economics from
the University of California at Santa Cruz and an MBA from UCLA Anderson.
PLEASE REGISTER HERE:
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ONLY FIRST ONE HUNDRED STUDENTS WILL BE ALLOWED.